Who we are

PWRGRLS is more than a gym — it’s a women-only strength club built on confidence, empowerment, and community. Founded with the belief that every woman deserves access to proper strength training, we’ve created a space where lifting heavy feels fun, safe, and life-changing.

From beginners picking up a weight for the first time to seasoned lifters looking for their next challenge, we welcome women of all ages, sizes, and fitness levels. Our all-pink strength club combines expert coaching, small group training, and a supportive kids club, making fitness accessible no matter your lifestyle.

At PWRGRLS, strength is more than muscle. It’s about building confidence, discovering your power, and surrounding yourself with women who lift each other up — in the gym and in life.

Female trainer teaching proper lifting technique at PWRGRLS, a women’s only strength gym with pink equipment in Sherman Oaks

MEET THE TEAM

Female coach at the beach-vibe tiki front desk inside PWRGRLS, a women’s only strength training club in Los Angeles.
Two women at a gym, one showing the other how to lift weights, with purple and pink weights in the background and a tropical mural on the wall.
Coach wearing PWRGRLS empowering pink merch at a women’s beach workout in Santa Monica with pink strength training equipment.
A woman in workout attire standing next to pink weightlifting equipment at a gym, checking her smartwatch.
A woman in pink cutting the ribbon for the first women's only strength club in LA at the grand opening of PWRGRLS.

  • Founder and Coach

    Kim is the heart and vision behind PWRGRLS. A certified personal trainer, nutrition specialist, and proud mother of two, she built PWRGRLS to make strength training accessible, fun, and empowering for every woman.

    Her journey started outdoors in Encino, grew onto the beaches of Santa Monica, and has now flourished into the all-pink PWRGRLS Strength Club in Sherman Oaks. Kim’s passion is teaching women how to lift with confidence, build strength that lasts a lifetime, and discover the power within themselves.

    More than a coach, Kim is a mentor, motivator, and role model. She believes strength isn’t just about muscles — it’s about confidence, empowerment, and creating a community of women who lift each other up in every way.

  • Coach

    Nikki is a NASM certified trainer with 5 years of experience and a passion for making every workout fun, motivating, and empowering. Known as the “fun coach,” she brings high energy and positivity to every session, helping women push past limits while enjoying the process. As a competitive bodybuilder, Nikki knows what it takes to build strength and discipline — and she loves sharing that knowledge to inspire confidence in every client she trains.

  • Coach

    MJ is the powerhouse of PWRGRLS. A NASM certified trainer specializing in corrective exercise, she combines expert knowledge with unmatched strength. As a Strongwoman competitor (yes, she literally lifts cars for fun), MJ brings serious power and passion to every session. She’s here to help women move better, get stronger, and feel unstoppable — proving that strength comes in many forms and every rep is a step toward empowerment.

  • Coach

    Ruby is part of the new generation of PWRGRLS coaches, blending passion with purpose. A NASM certified trainer specializing in corrective exercise, she has a soft, supportive coaching style that makes women feel at ease while still challenging them to grow. Currently pursuing her master’s in kinesiology, Ruby’s dedication and drive at such a young age make her an inspiring role model for clients looking to build strength with care and confidence.

  • Coach

    Hannah brings the next wave of energy to PWRGRLS. As one of our youngest NASM certified trainers, she’s full of fun, drive, and positivity. With her playful, motivating style, Hannah makes every session feel exciting while showing young girls what it means to be strong, confident, and unapologetically themselves. She’s proof that age doesn’t define impact — passion and energy do.